My fingers were itching to type it down in my blog.
But I couldn't say anything. My lips were sealed. Now it has finally been officialy announced. An agreement has been struck between the Maltasong Board and MTV Europe to promote Malta using Vertigo. Yahoo!!! :)
This decision has come a long way. There was no doubt that everybody thought it was a good idea. But good ideas do not run on their own steam. They need finances.
MTV Europe is represented in Malta by a company owned by Grace Borg, the former Maltasong Chairman. Through her intervention, MTV offered to air a number of television spots throughout this month and up till the Eurovision Song Contest, next month.
The offer was made quite some time ago. But as I said, it couldn't materialise due to lack of funds. It was only through the personal intervention of Minister Francis Zammit Dimech that this important step has become a reality.
I really must say that the Minister has been a great help. He has tried to assist in all he could and I am pleasantly surprised that a person who has such an important job finds the time to get involved and go to such lengths to see that something happens.
Promotion is an important tool in the Eurovision Song Contest sphere. It is not the only ingredient in a winning package, don't get me wrong. But good promotion normally brings good results. And this is exactly why the MTV offer couldn't be missed.
I am even happier that I am able to contribute that little bit to putting Malta on the map as a tourist attraction. Using a Eurovision song to promote the island is a new way of approaching things. I just hope it works! :)
Now to something completely different. I've been invited to go to a bootcamp with the Malta Armed Forces. It lasts one whole day. Supposedly Philip and Gerard (the composer and author) are coming as well. I am dying to see who is the macho, out of the three of us.
I will let you know more tomorrow. Hopefully with photos.
Speak to you again tomorrow! :)